She said people misunderstand marketing in her case after all, the Warriors have a 477-game sellout streak. Stories like this are like manna for Trinidad, who has overseen the creation of more than two dozen bobbleheads since February 2018. They are now married with two children, not including all the little ones in their display case. “There are many reasons she’s fantastic,” Fields said, “but I remember thinking, ‘Wow, what a great partner.’” Trinidad did not name names, but she recalled one Warriors player requesting a personal stash of 700. Once the final cuts are made for the bobblehead squad, the Warriors’ standard order for fans is 10,000. The team orders additional items for their G League affiliate in Santa Cruz and for the Warriors team store at Chase Center. So, we have to sort of meet in the middle on a lot of those. My love for Paper Plane Klay might not be someone else’s love. “Where it gets contentious is when the question is, ‘What do we think fans will want the most?’ Because that’s where it’s all subjective. From there, a smaller group will meet for a bobblehead battle royale until they have anointed the chosen ones. Trinidad then puts her UC Davis managerial economics degree to use by culling the list for the ones best suited to drive fan interest in engagement. Trinidad said the annual process begins with a Google doc that serves as a master list of bobblehead ideas. Goofy as that list is, it’s serious to the Warriors and their fans. 4, 2024): A shout-out to their participation in “The Match” against Kansas City Chiefs stars Travis Kelce and Patrick Mahomes. 2, 2024): Just because it’s fun, presumably, unless that Tatooine portion of his life was left out of the media guide. Draymond Green Broadcaster (date to be announced, expected for early December): In honor of his podcast, the “Draymond Green Show.”.18, preseason): Commemorating him returning to Davidson College and completing his coursework to earn a degree in sociology. With that in mind, this year’s bobblehead giveaways - aside from Paper Plane Klay on Oct. “They are the (ideas) consistently coming to the table, season after season, with new hobbies, new ventures, new activities that they’re pursuing in their personal lives.” “Steph and Klay are the consistent ones,” Trinidad said. Who needs another bobblehead of Curry shooting a jump shot? Whatever the adventure, it’s a boon to a marketing department that needs ideas for how to market core players who have been around for more than a decade. In a total Klay Thompson move, he’s kayaking to practice! □ Kayak Klay, which comes with a detachable oar, traces roots to the time Thompson paddled across the Bay in his kayak to get to practice at Chase Center. Instead, the Warriors get their bobblehead blessing from Thompson’s agent, Greg Lawrence, who has the glorious good sense to approve the goofy ideas inspired by the All-Star’s joie de vivre.īecause Thompson loves his canine companion, Rocco, so much, there’s a bobblehead featuring the bulldog by his side. “Klay is just really difficult, just getting him.” “I’d have an easier time getting ahold of Joe Biden in the summer than Klay Thompson,” Ridder cracked. It’s not a personal thing it’s just that his offseason persona could serve as a bobblehead idea for next year: Ghost Klay. The only player who skips this part of the bobblehead assembly line is Thompson. “They might say, ‘My arms need a little more definition,’ or, ‘My face looks too big,’” Ridder said. Subsequent sketches and molds require an OK - and that’s where players might get picky. The players get to see their brewing bobblehead, created by a company called Clones, at each step. It’s always been “yay” to the idea, Ridder said, although players sometimes chime in on the little details.
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